THE BRAND
If you know, you know. Yoku Ono is one of Chapel Street’s best kept secrets, stepping through their front door feels like walking into the warm embrace of an old friend. The vibe is kitschy, the lighting is dark, the faces are friendly. A Japanese feast awaits you, with sexy sake and ramen that smiles back. Yoku Ono does exactly what it sets out to, create something that is truly Melbourne, unforgettable, authentic and lovely.
Social Media, Photography, Videography, Art Direction, Graphic Design, PR
Yoku-Ono
Yoku-Ono
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An already iconic brand, owner and queen Bella came to us in 2021 looking for someone to capture the essence of her restaurant. The way it feels, the community, it’s like a little family and it was time for the world to know. Like the broth of a good bowl of ramen, creative content was the base of our strategy for Yoku Ono and like their small but delicious menu, less is more. The low lighting and textures of the venue made for an exciting challenge for the team, but pressure makes diamonds.
THE RECIPE
Joining forces with these ramen rock stars, was like embarking on a flavourful trip through a digital noodle wonderland! We whipped up a custom content strategy, turning their ramen artistry into a visual feast – think hospo content but artsy, mouth-watering visuals and stories that practically sizzled. Our social media strategy was the secret sauce, turning followers into raving ramen devotees who couldn't resist slurping up every post. Sprinkle in some paid ads, and voilà – Yoku Ono went from a hidden gem to the go-to spot for noodle therapy, with engagement soaring and hungry ramen lovers lining up.
“Tyrone & Bily- the amazing duo that are Heart Media- we have been working with these 2 incredible super stars for years now and there has never been a more seamless and enjoyable collaboration ever. They are prompt, caring and so understanding of what it takes to create a well organised social presence. They really are the best and most HEARTfulL team. Bless upppp”Bella - Owner