THE BRAND
Doju is what happens when you mix a passionate, talented head chef, a great concept and superb ingredients. Tucked away on Little Collins Street, Doju exploded onto the scene in December 2023, stealing hearts with its Korean-inspired, seasonal menu. This restaurant’s fearless leader Mika Chae has a simple philosophy, don’t overcomplicate and let the quality of the ingredients shine bright like a diamond.
A special mention to their cocktail program, it’s bananas!
Social Media, Website, Photography, Videography, Art Direction, Graphic Design, PR
Doju
Doju
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We hard launched Doju and it was the time of our lives. Working alongside owner and head chef Mika, we decided to go for something completely conceptual, something as unique as the brand. Think 5am wake-ups, hour long drives to location and late night Melbourne city drone shots. We did it all and boy did it pay off. Storming onto the scene with videography and graphic work designed to excite, people were left speechless asking “is this a new Netflix series?” and “what has this got to do with food?” exactly the reaction we were looking for.
THE RECIPE
It all started with a meeting, finding that sweet spot between creativity and authenticity. A story that lent itself to Mika’s heritage and way of thinking about food. Next came a concept shoot, (travelling to a forest at sunrise) and the first visual representation of what Doju would become. Once we started sharing content to their socials and drawing eyes with paid ads, Doju’s Instagram grew at a rapid pace, amassing over 3000 followers before their Grand Opening. A landing page to show they were legit and a food photoshoot once the menu was ready, the countdown was on. Throw in some incredible PR, more teaser clips and the buzz around Doju was simply undeniable. Setting them up with a bespoke website, reservation system and social media plan was the cherry on top of the cake. Blast off.
"Tyrone and Bily are absolute superstars. Basically whatever I request them, they will make it happen. I see their potential, passion and vision. I have no doubt on their huge success in the future"Mika - Owner