THE BRAND

DOM is a 10-seat restaurant in Southbank that trades in quiet success, precision and feeling. No signage, no spectacle just two chefs, one counter, and a menu that shifts with the season. Rooted in Cantonese technique and stripped of ego, it’s intimate and deeply intentional.

Social Media, Photography, Videography, Art Direction, Graphic Design, Styling, Paid Ads, Strategy

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DOM

DOM

Intimate in every way, DOM is a brand with a story to be told. Fuelled by the owner’s passion for simple, beautiful food and an ode to their homeland, we were tasked with helping people feel connected. To help them understand what makes this place special and important in the market. Creating authentic moments underpinned our strategy, giving people access to something that felt exclusive and loved.

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THE RECIPE

Get close to the brand, tick. Understand who they were and what they stand for, tick. Next step is telling DOM’s story with care. Every frame was considered. Every shoot was intentional. We captured the honesty and intimacy of the space, then wrapped it in a visual identity that said: this is a serious restaurant. From there, we built momentum pushing the launch with paid ads, a sharp social strategy, email marketing and SEO. Everything working together to say the same thing: DOM is the real deal.

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