THE BRAND
Mukka, the curry institution of Melbourne. Their inspiring journey began in 2020 when it’s now owner, the famous Singh, a former customer in Fitzroy fell in love with the food. He realised it’s potential and eventually purchasing the quaint, cosy little spot. The second Mukka or Mukka 2.0 as they called it, was open only months later and they recently upgraded their original Fitzroy location to one of the biggest venues on Brunswick St.
Social Media, Photography, Videography, Art Direction, Graphic Design, PR, SEO, New Venue Launch
Mukka
Mukka
<3
Our partnership was a digital spice explosion that mirrored the cultural richness of this iconic restaurant. From shooting content that was pure art to creative direction that had more moves than a Bollywood blockbuster, we turned up the fun dial to 11. Their SEO got a taste of the HM magic and combined with paid ads, we drove more traffic to their site than ever before. Working alongside the chief spice enthusiast, Kabir, was a blast, perfectly aligning passion and creativity.
THE RECIPE (NEW VENUE LAUNCH)
Picture this: a grand new venue popping up right across the street from the OG Mukka – because one Mukka is never enough, right? When it came time to launch this flavour-packed extravaganza, we let loose our new venue launch package. We’re talking a pre-opening video campaign, multiple fast-paced teasers, intriguing BTS and graphic design work that felt like vintage, Bollywood movie posters. Our PR campaign wasn't just big; it was was mega with online publication features and a multitude of influencers causing a delicious stir.
"This pair here Tyrone and Billy, is that of Batman and Robin. Tyrone has vision and a clear thinker, Billy a creative genius as I call him. Thanks guys no one understands what a business needs better than Heart Media, in terms of brand visibility and awareness. You Guys truly put your heart and soul in a brand.
Hats off Heart Media"Kabir - Owner