THE BRAND

Hola! Have you been living under a rock? If the answer is no, then you have eaten at or heard of Hecho en Mexico. They are a bright, punchy, fun-loving chain of 16 Mexican restaurants (as of 2023) sprinkled throughout Victoria. From Mornington to Altona they have been spreading the love and passion for good food, that puts you in a good mood for years now. Each of their venues is a spectacle within itself, think vibrant colours, Día de Los Muertos skulls, neon, patterns, mezcal and of course tequila.

Photography, Art Direction

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Hecho-en-mexico

Hecho-en-mexico

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Our approach to capturing the essence of this brand involved a dynamic blend of creative story boarding, and photography that perfectly mirrored the bright, colourful, and fun-loving of Hecho. We aimed our lens at unforgettable moments, including their 10th birthday bash and a Mezcal fiesta celebrating Mexican Independence, curated by none other than celebrity chef and ex-MasterChef contestant Theo Loizou.

THE RECIPE

From the lively streets of Fitzroy to the breezy vibes of Sandringham, our content campaign spanned 10 locations across Victoria, capturing the unique flair of each spot—from Richmond to Cheltenham and Heidelberg. The result? A visual tapestry that not only celebrated Hecho en Mexico's lively atmosphere but also showcased the diverse and delicious journey of Mexican flavors throughout Victoria.

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