Intermission was one of those projects where we got to go all in. From the beginning, we were brought in to help launch the venue and build the whole feeling around it. Not just a bar attached to a theatre, but a world of its own: red walls, smoke, champagne, old show posters, performers and beautiful people in beautiful light.

We treated it like a proper production. Strategy, pre-production, a full campaign shoot, paid ads, social media and a crew of more than twelve people coming together to make the concept feel big. The launch did exactly what it needed to do: the videos took off, the socials grew quickly, press started paying attention and the room filled with people who wanted to be part of it.