Kōri has always been product-led. That’s what sets it apart. Founded by the legendary team behind LuxBite and driven by Joanne Yeoh, Kōri’s Japanese inspired ice-cream is dreamy. What makes Kōri resonate though is how that product is presented. Bold design, sharp branding, and a clear point of view.
THE BRAND
Social Media, Photography, Videography, Art Direction, Graphic Design, Styling, Paid Ads, Strategy
Kōri
Kōri
We’d admired Kōri from the start. The branding was already strong, but there was a bigger story waiting to be told online. Bernard (shout out) had always looked to streetwear and fashion brands for inspiration. Think Supreme, Palace and Nike. We saw the opportunity to bring that energy into how the brand showed up digitally. The goal wasn’t to make them look cool. It was to make them move like a brand people followed, lined up for, and talked about.
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THE RECIPE