THE BRAND
It’s the little weatherboard cottage with a big heart. Franco & Co is a local legend, a hero of the people and there are so many reasons why. But here’s just a few: they make soul-warming wood fired pizza, the atmosphere inside the venue is electric at all times, they have incredible staff, know how to make people smile and most importantly, bring their local community together. With such a solid foothold in the local community, running Franco’s socials was simple, capture that mood-content that feels inviting, easy to love, cool and buzzy, then show it to the world.
Social Media, Photography, Videography, Art Direction, Graphic Design, PR
Franco & Co
Franco & Co
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A perfect pairing of meticulously planned content shoots and engaging narratives told on social media, we shaped a distinctive brand image. With a venue like Franco & Co. it’s not so much about their delicious food, it’s about the emotion. How you feel when you step through that door and the reason you tell your friends “OMG, I went to the cutest little restaurant last night”. Our strategy involved high-end production that told of a place where people came together to indulge in life’s simple pleasures, good food, some nice drinks and human connection.
THE RECIPE
This turned into a story where people looked happy because they genuinely were, and you could feel something special happening. The audience not only loves the food; they fall head over heels for the infectious passion and energy that radiates from the restaurant. It’s like stepping into your favourite family home – the one that is always loud, laughter flows, everybody is talking over each other and each moment glitters with fun. A magnetic force, drawing in new patrons, fostering loyalty, and propelling Franco & Co to remarkable growth in both visibility and foot traffic.
"Heart media is an innovative marketing agency that sets the bar high. I use them in all my businesses. Very creative & unique content. Highly recommended"Francis - Owner