THE BRAND
One hat, born from the shared passion of four Filipinos.
Led by co-owner and chef John Rivera, Askal’s menu is a love letter to the Philippines: traditional dishes and cocktails elevated by contemporary technique and personal memories.
Social Media, Photography, Videography, Art Direction, Graphic Design, Styling, Paid Ads, Strategy, SEO
ASKAL
ASKAL
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Askal was being read from the outside as something it wasn't.
The elevated aesthetic and Asian fine-dining positioning created a perception of formality and rigidity. Inside? Chef John is cracking jokes, reimagining his mum's recipes, and genuinely excited to try new things.
THE RECIPE