One hat, born from the shared passion of four Filipinos.
Led by co-owner and chef John Rivera, Askal’s menu is a love letter to the Philippines: traditional dishes and cocktails elevated by contemporary technique and personal memories.
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ASKAL
ASKAL
Askal was being read from the outside as something it wasn't.
The elevated aesthetic and Asian fine-dining positioning created a perception of formality and rigidity. Inside? Chef John is cracking jokes, reimagining his mum's recipes, and genuinely excited to try new things.