Lee Ho Fook is already Lee Ho Fook. It has the history, the food, the feeling and the reputation. We were not brought in to change that. We were brought in to help the digital side catch up and show people what was already happening inside the restaurant.

So we leaned into the real feeling of the place. Dark, elegant, a little nostalgic, full of steam, hands, movement, humour and detail. Not just pretty food photos, but the energy of the room and the story behind it. The work helped put Lee Ho Fook in front of a new audience, grow the brand online and get more people through the doors, while keeping it completely true to what it already is.