Frenchie did not arrive quietly. From the beginning, the idea was built to be loud, glamorous and a little bit cheeky. Champagne, caviar, late lunches, big nights and a menu that makes luxury feel fun again. The challenge was making sure the $14 concept never felt cheap. It had to feel like the most exciting table in the city.

We built the entire world around it. From pre-launch anticipation through to the campaigns still rolling out now, every piece of Frenchie has been treated like its own small film. Models, stylists, campaign concepts, street interviews and enough champagne to make people look twice. The caviar bumps video became one of those moments, playful and slightly provocative, but still rooted in the elevated world Frenchie was creating.

The response has been huge. The launch created a level of buzz that reached far beyond the restaurant, with national media picking up the story directly from the momentum on social. Months later, bookings are still hard to come by, the brand has gone on to work with G.H. Mumm, and people are waiting to see what Frenchie does next.