DOM is a ten-seat counter in Southbank, hosted by best friends Dominic Li and Vito Cheng turning their memories of a big Hong Kong feast into something far more intimate. Cantonese flavours, old rituals and the dishes they grew up around are broken down, reimagined and served one small course at a time.

DOM came to us before it opened with a very clear challenge: how do you translate something this personal online without losing its quietness? With only ten seats, the story had to do more than look beautiful. It needed to help people understand why they were booking, who they were booking with and what made the experience worth seeking out.

We built the launch around the world Dominic and Vito had already created. The work introduced DOM to Melbourne as a rare new kind of Cantonese dining experience, rooted in friendship, memory and the careful precision to get every small thing right.